Brand Suite + Catalog site

Ready to go beyond the basics? Everything Expanded is built for you.

 

A brand and website that goes way beyond the basics — a complete brand identity designed to show up everywhere, paired with a Catalog site featuring the 5 essential pages plus multi-page collections (like blogs, portfolios, and storefronts) so your site has the systems it needs to do more online.

Investment: $5,500

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What’s Included in the Everything Expanded Package?

We’ll take you through a 4-phase process of dreaming, design, development and deliverables.

 
 

BRAND & SITE STRATEGY


Put strategy first to
guide even better design.

Through guided exercises, we’ll clarify your target audience, develop your brand messaging, and establish the visual direction that guides every design decision.

10+ Pages to Build Your BusinesS


Expand beyond the essentials with pages designed for functionality.

A Catalog site with multi-page collections that power blogs, portfolios, storefronts, team directories and more — built around how your business actually works.

Brand Suite & Brand Book


Built for brands that are ready to show up everywhere.

You’ll receive a custom Brand Book outlining your type system, color palette, and messaging — plus 3 additional logo types, social media launch kit & 3 done-for-you assets.

 

DOne-for-you Website copywriting


Strategic messaging designed to
attract the right clients.

We’ll craft SEO-ready copy for every page of your website so you’re not wasting hours writing when you could be running your business.

Site Optimization, Launch & Analytics


Get found online & track your website’s growth with professional tools.

We’ll set up the foundational SEO for your site based on best practices, including page titles, meta descriptions, search indexing, and analytics for ongoing monitoring.

1-HOUR TRAINING


No more fear of breaking your site — make updates with confidence.

Our sites aren’t just beautiful — they’re easy to use with drag n’ drop editing. You’ll receive a one-hour personalized training so you can update and manage your website.

 

Imagine what you could do.

Here’s a few Everything Expanded favorites

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Frequently Asked Questions

 

+ What's the difference between the Basics & Branded Package?

Both packages are built with the same care and attention — the difference is where your business is and where you're headed. The All the Basics Package pairs a Starter Brand with a Brochure site — everything a startup or new business needs to launch online with a professional presence.

The Everything Expanded Package is for established businesses ready to go further. You'll get a complete Brand Suite with a full identity system, plus a Catalog site with 10+ pages including multi-page collections for things like a blog, portfolio, storefront, or team directory — the infrastructure your business needs to do more online.

+ How many site pages does this package include?

We design 10+ pages moving from static content pages to CMS collections for multi-page systems that include archive, singular page, and category page for things like Blogs, Stores, Team Directories, Portfolios and more.

What about ecommerce?

Ready to start selling? No problem. That's exactly what the Catalog site is for. We'll include a (1) Store main page, (2) a singular product page and a (3) a checkout page for up to 3 initial products to get you started.

As part of your training, we'll include inventory, shipping and payments so once it's designed, you're ready to sell.

Additional products or pages are available for an additional fee.

+ What platforms do you build on?

We build custom sites on Squarespace, Wix, Wordpress and Shopify. We can walk you through all the tech tape so you can find the best fit for you. The functionality and associated subscription fees differ from platform to platfrom, so these costs are not included in our fees.

+ What's included in the Starter Brand?

You get the three essential logos every brand needs (a primary logo, wordmark and icon) in light and dark colorways, plus 1 business card set, custom color palette, font system, and basic brand guide.

If you want the additional logo types as separate files in your color palette, custom patterns, social media graphics, and brand messaging, upgrade to our Branding Suite and/or the Everything Branded package.

+ What's included in the Brand suite?

We tailor each project to your needs, but a typical suite includes at least four logo types described below:

  1. Wordmark

The wordmark logo is a text-only version of your brand name that anchors all the other variations.

  1. Icon and/or Monogram

The initials of your brand or a specially created icon is created for use in smaller spaces, where your brand name simply won't fit; like your favicon or social media accounts.

  1. Primary Logo

Pairing these first two concepts together in a lockup all it's own, we create your primary logo. It's often used in your website header to introduce the brand as well as all your primary collateral.

  1. Alternate Layout

If your primary logo is centered, your alternate lockup may be left or right aligned.

  1. Secondary Logos

Depending on the brand, we may also create additional concepts that include your tagline, established date, or founder name as a secondary logo to be used when the primary has already been seen.

  1. Custom Patterns

Depending on your brand, we'll also create custom patterns for use as business card backgrounds and/or site backgrounds to give your site design that luxury feel.

Plus, with all the strategy we're doing for your site, translating these into your social media profile icons and custom banners is a snap.

If you’re looking for more branding collateral, like letterhead, packaging or signage these can be project +add-ons purchased for an additional fee. Just ask!

+ What do I need to have ready before I start?

All content and photos should be provided at least one week before your design phase begins. While we're not photographers or copywriters, we do have a short list for both so ask us if you need a referral.

+ How long does the process take?

Our process is done in four phases: Dreaming, Design, Development, and Deliverables. All in all, this package is between 4-6 weeks based on your availability to collaborate, submit content and provide feedback.

 
 

Ready to get started?