A thoughtful logo system signals credibility from the start—helping your business feel established and trustworthy rather than amateur or overlooked. The Starter Brand package provides professional logo design including a primary logo, wordmark, and brand icon to get you started —with the flexibility to expand into a full Brand Suite later.
From concept to final files, everything is handled so you can launch and grow your business with a brand people recognize and remember.
Through guided exercises, we’ll clarify your target audience, develop your brand messaging, and establish the visual direction that guides every design decision.
Your Starter Brand identity includes a primary logo with tagline, wordmark, and brand icon—the three essential logos every business needs to launch with confidence.
You’ll receive a custom Brand Book outlining your fonts, color palette, and graphics, along with a set of print-ready business cards to promote your new business.
I offer three site types for your dream worthy designs on three different platforms.
Launching something new?
A one-page website designed to launch your online presence while you build your business, blog, or following.
Ready for a professional online presence?
A strategic website with up to five core pages designed to introduce your business and build credibility.
Ready to grow your business online?
All 5 of the Core pages plus 5 additional pages designed to drive traffic and grow your brand online.
You get the primary logo, wordmark, and brand icon in light and dark colorways, 1 business card set, custom color palette, font system, and basic brand guide.
If you want the additional logo types as separate files in your color palette, custom patterns, social media graphics, and brand messaging, upgrade to our Branding Suite and/or the Everthing Branded package.
We tailor each project to your needs, but a typical suite includes at least four logo types described below:
The wordmark logo is a text-only version of your brand name that anchors all the other variations.
The initials of your brand or a specially created icon is created for use in smaller spaces, where your brand name simply won't fit; like your favicon or social media accounts.
Pairing these first two concepts together in a lockup all it's own, we create your primary logo. It's often used in your website header to introduce the brand as well as all your primary collateral.
If your primary logo is centered, your alternate lockup may be left or right aligned.
Depending on the brand, we may also create additional concepts that include your tagline as a logo, established date and icon, a badge or founder name as a secondary logo to be used when the primary has already been seen.
Depending on your brand, we'll also create custom patterns for use as business card backgrounds and/or site backgrounds to give your site design that luxury feel.
Plus, with all the strategy we're doing for your site, translating these into your social media profile icons and custom banners is a snap.
If you’re looking for more branding collateral, like letterhead, packaging or signage these can be project +add-ons purchased for an additional fee. Just ask!
Yes, if you're in between our packages but not quite ready to invest in the full branding suite, you can combine the Starter Brand with a Branded site instead. Your deliverables will include everything from the Everything Branded package except for the social media graphics and the exported file formats for the other logo types in your color pallete.
Yes, if you don't want a 3-5 page site included in our All the Basics package, you can combine the basic brand with a billboard site instead. Your deliverables will include everything from the Basic Branding on a one page scrolling site.
