+ What's included in the basic branding?
You get the a primary logo for use on your website, 1 business card set, custom color palette, font system, and basic brand guide.
If you want the additional logo types as separate files in your color palette, custom patterns, social media graphics, and brand messaging, upgrade to our Branding Suite and/or the Everything Branded package.
+ What's included in the Branding suite?
We tailor each project to your needs, but a typical suite includes at least four logo types described below:
- Wordmark
The wordmark logo is a text-only version of your brand name that anchors all the other variations.
- Icon and/or Monogram
The initials of your brand or a specially created icon is created for use in smaller spaces, where your brand name simply won't fit; like your favicon or social media accounts.
- Primary Logo
Pairing these first two concepts together in a lockup all it's own, we create your primary logo. It's often used in your website header to introduce the brand as well as all your primary collateral.
- Alternate Layout
If your primary logo is centered, your alternate lockup may be left or right aligned.
- Secondary Logos
Depending on the brand, we may also create additional concepts that include your tagline, established date, or founder name as a secondary logo to be used when the primary has already been seen.
- Custom Patterns
Depending on your brand, we'll also create custom patterns for use as business card backgrounds and/or site backgrounds to give your site design that high-end feel.
Plus, with all the strategy we're doing for your site, translating these into your social media profile icons and custom banners is a snap.
If you’re looking for more branding collateral, like letterhead, packaging or signage these can be project +add-ons purchased for an additional fee. Just ask!
+ What do I need to have ready before I start?
All content and photos should be provided at least one week before your design phase begins. While we're not photographers or copywriters, we do have a short list for both so ask us if you need a referral.
+ How long does the process take?
Our process is done in four phases: Dreaming, Design, Development, and Deliverables. All in all, this package is between 4-6 weeks based on your availability to collaborate, submit content and provide feedback.