ALL THE Basics

Upgrade and save with a complete brand and website starter package.

 

Combine our Starter Brand with a Brochure Site to launch your business with a professional identity and online presence. This package is designed for startups and can easily grow with you as your business does.

Investment - $3,500

 
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What’s Included in the Basics Package?

We’ll take you through a 4-phase process of dreaming, design, development and deliverables.

 
 

BRAND & SITE STRATEGY


Put strategy first to
guide even better design.

Through guided exercises, we’ll clarify your target audience, develop your brand messaging, and establish the visual direction that guides every design decision.

5 Core Website Pages


Start with the essential pages every professional website needs.

We’ll design five foundational pages—Home, Services, About, FAQ, and Contact to clearly present your business, explain your services, and build trust with potential clients.

Basic Brand identity


Build brand recognition with a visual identity you can use everywhere.

Your brand identity includes three website-ready logo variations, a set of print-ready business cards, and a custom Brand Book of your fonts, colors, & graphics.

 

DOne-for-you Website copywriting


Strategic messaging designed to
attract the right clients.

We’ll craft SEO-ready copy for every page of your website so you’re not wasting hours writing when you could be running your business.

Site Optimization, Launch & Analytics


Get found online & track your website’s growth with professional tools.

We’ll set up the foundational SEO for your site based on best practices, including page titles, meta descriptions, search indexing, and analytics for ongoing monitoring.

1-HOUR TRAINING


No more fear of breaking your site — make updates with confidence.

Our sites aren’t just beautiful — they’re easy to use with drag n’ drop editing. You’ll receive a one-hour personalized training so you can update and manage your website.

 
 

Imagine what you could do.

Here’s a few All the Basics favorites

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Frequently Asked Questions

 

+ Starter Brand vs. the Brand Suite?

Both packages are designed with the same level of care, but they support different stages of business growth.

The Starter Brand provides the three essential logos every business needs—a primary logo, wordmark, and brand icon—giving you a strong, recognizable foundation to launch.

The Brand Suite expands that foundation into a complete visual identity system, including additional logo variations, brand graphics, and assets designed to support your business across websites, social media, and marketing materials.

Many clients begin with the Starter Brand and expand into the Brand Suite as their business grows.

+ How many site pages does this package include?

The Brochure Site includes five core pages designed to give your business a strong online foundation: Home, About, Services, FAQ, and Contact.

These pages typically receive the most traffic and generate the greatest number of leads because they introduce your business, explain your services, answer common questions, and make it easy for potential clients to get in touch.

What about ecommerce?

Want to start selling online? We can adapt your site to include a simple store.

Two of your five available pages will be used to design your store main page, product page, and checkout experience for up to three initial products.

Your content guide will include platform-specific instructions for managing inventory and shipping, and during training we’ll walk you through how to update products and connect payments.

Additional products or pages can be added for an additional fee.

+ What platforms do you build on?

We build custom websites on Squarespace, Wix, WordPress, and Shopify. Each platform offers different features, flexibility, and subscription costs, so we’ll help you choose the best fit for your business.

Platform subscription fees are not included in our design pricing.

+ What's included in the Starter Brand?

The Starter Brand includes the essential elements needed to launch your brand: a primary logo, business card design, custom color palette, font system, and a basic brand guide.

If you need additional logo variations, brand graphics, social media assets, or expanded brand messaging, you can upgrade to the Brand Suite or Everything Branded package.

+ What's included in the Branding suite?

Every brand is different, but the Brand Suite expands on the Starter Brand foundation, adding additional logo variations and brand assets designed to support your business across websites, social media, and marketing materials.

These may include:

  1. Wordmark (included in the Starter Brand) A text-only version of your brand name that anchors the rest of the logo system.

  2. Icon or Monogram (included in the Starter Brand) A simplified mark or initials used in smaller spaces such as social media profiles or favicons.

  3. Primary Logo (included in the Starter Brand) A combination of your wordmark and icon used to introduce the brand across your website and primary materials.

  4. Alternate Layout A variation of your primary logo designed for different placements or orientations.

  5. Secondary Logos Additional variations that may include elements such as a tagline, founding date, or supporting brand details.

  6. Expanded Color Variations Unlike the Starter Brand, which includes light and dark versions, the Brand Suite provides your logos in every color from your brand palette so your identity can adapt across digital and print applications.

  7. Custom Patterns or Graphic Elements Depending on the brand, we may design supporting graphics or patterns to give your website and marketing materials a more distinctive and polished look.

  8. Social Media Starter Kit Sized profile icons and banners for up to three social platforms so your brand appears consistent wherever your audience finds you.

  9. Three Done-for-You Brand Pieces Choose up to three branded materials—such as letterhead, stationery, a brochure, or a slide deck—designed and ready for immediate use.

Additional branding collateral such as packaging, signage, or other materials can be added as project add-ons if needed.

+ What do I need to have ready before I start?

All content and photos should be provided at least one week before your design phase begins.

While we don’t provide photography, we’re happy to recommend trusted professionals if you need support.

+ How long does the process take?

Our process moves through four phases: Dreaming, Design, Development, and Deliverables.

Most projects take 6-8 weeks, depending on how quickly content is submitted and feedback is provided throughout the process.

 
 

Ready to get started?