If you’ve got a great idea and clear vision for your brand, but can’t invest in a full branding project just yet, this basic branding will give you a primary logo, wordmark and a color palette with font pairings you can easily expand down the road into a full branding suite.
We’ll take you through a 4-phase process of dreaming, design, development and deliverables.
We’ll take you through the same dreaming phase as our branding suite so even from the start, you’ve got the end in mind and can easily expand your brand.
Once we have your mood board set, we’ll design a primary logo including a wordmark with one revision round before finalizing your new logo.
We’ll also give you a brand book with your font pairings, color palette and 1 set of business cards to be printed at the printer of your choice.
I offer three site types for your dream worthy designs on three different platforms.
Just getting started? This one page site is designed to give you an online presence while you build your business, blog, or following.
Need a website? This basic site is for 3-5 pages of original content designed to give you an online home you’ll be proud to use.
Already have your branding and want more than a Basic Site? Get a branded 5 page site, ideal for established businesses looking to scale.
You get the a primary logo for use on your website, 1 business card set, custom color palette, font system, and basic brand guide.
If you want the additional logo types as separate files in your color palette, custom patterns, social media graphics, and brand messaging, upgrade to our Branding Suite and/or the Everthing Branded package.
We tailor each project to your needs, but a typical suite includes at least four logo types described below:
The wordmark logo is a text-only version of your brand name that anchors all the other variations.
The initials of your brand or a specially created icon is created for use in smaller spaces, where your brand name simply won't fit; like your favicon or social media accounts.
Pairing these first two concepts together in a lockup all it's own, we create your primary logo. It's often used in your website header to introduce the brand as well as all your primary collateral.
If your primary logo is centered, your alternate lockup may be left or right aligned.
Depending on the brand, we may also create additional concepts that include your tagline, established date, or founder name as a secondary logo to be used when the primary has already been seen.
Depending on your brand, we'll also create custom patterns for use as business card backgrounds and/or site backgrounds to give your site design that luxury feel.
Plus, with all the strategy we're doing for your site, translating these into your social media profile icons and custom banners is a snap.
If you’re looking for more branding collateral, like letterhead, packaging or signage these can be project +add-ons purchased for an additional fee. Just ask!
Yes, if you're in between our packages but not quite ready to invest in the full branding suite, you can combine the basic brand with a branded site instead. Your deliverables will include everything from the Everything Branded package except for the social media graphics and the exported file formats for the other logo types in your color pallete.
Yes, if you don't want a 3-5 page site included in our All the Basics package, you can combine the basic brand with a billboard site instead. Your deliverables will include everything from the Basic Branding on a one page scrolling site.
