+ What's included in the Branding suite?
We tailor each project to your needs, but a typical suite includes at least four logo types described below:
- Wordmark
The wordmark logo is a text-only version of your brand name that anchors all the other variations.
- Icon and/or Monogram
The initials of your brand or a specially created icon is created for use in smaller spaces, where your brand name simply won't fit; like your favicon or social media accounts.
- Primary Logo
Pairing these first two concepts together in a lockup all it's own, we create your primary logo, often the first mark your audience sees and the most comprehensive in your visual identity.
- Alternate Layouts
If your primary logo is centered, your alternate lockup may be left or right aligned giving you more flexibility overall.
- Secondary Logos
Depending on the brand, we may also create additional brand marks like a badge or lockups that include brand taglines, established date, or a founder name as a secondary logo to be used when the primary has already been seen.
- Custom Patterns
Depending on your brand, we'll also create custom patterns for use as backgrounds to give your brand more personality.
Plus, with all the strategy we're doing for your site, translating these into your social media profile icons and custom banners is a snap.
If you’re looking for more branding collateral, like letterhead, packaging or signage these can be project +add-ons purchased for an additional fee. Just ask!
+ How are the suite and basic branding different?
With the Basic Branding, you only get the a primary logo for use on your website, 1 business card set, custom color palette, font system, and basic brand guide.
If you want the additional logo types as separate files in your color palette, custom patterns, social media graphics, and brand messaging, upgrade to our Branding Suite and/or the Everthing Branded package.
+ Do I really need multiple logo types?
Great question! When we say multiple logo types, we don't mean competing logos that confuse your brand indentity. Consider Coca-Cola, the largest and most recognizeable brand in the world. As part of their identity, they have their wordmark, signature bottle, the coca-cola bears, branded taglines and more. Each one comes together to tell one, complete story.
+ What if I already have a logo?
Great! We love taking existing logos and expanding them into a full branding suite to give you more than just one logo for use across different mediums and communications.