As your business grows, a single logo can only take you so far. The Brand Suite expands your Starter Brand into a complete visual identity designed to support your brand everywhere it appears.
From expanded logo variations to ready-to-use brand assets, the Brand Suite gives your business the visual identity upgrade to really stand out.
Through guided exercises, we’ll define your brand positioning, audience insights, messaging framework and visual direction to guide every design decision.
Everything from the Starter Brand plus at least four additional brand elements such as badges, patterns, secondary lockups, and owner logos to support every stage of your client experience.
You’ll receive a Brand Book outlining colors, type system, and messaging, along with 3 custom brand pieces (ie. business cards, letterhead, slide decks) and a social media launch kit of profile icons/ banners for three platforms.
I offer three site types for your dream worthy designs on three different platforms.
Launching something new?
A one-page website designed to launch your online presence while you build your business, blog, or following.
Ready for a professional online presence?
A strategic website with up to five core pages designed to introduce your business and build credibility.
Ready to grow your business online?
All 5 of the Core pages plus 5 additional pages designed to drive traffic and grow your brand online.
(included in the starter brand)
A distinct, text-only typographic treatment of the brand name, often used most to represent the brand.
The simplest mark of the brand, like initials, acronym or an icon, designed to represent the brand in the smallest of spaces as a stand alone asset.
A combination logo using more than one brand asset, like the wordmark + icon + a brand tagline as the most comprehensive brand asset often as the first look of the brand.
Your Brand Suite includes at least 4 additional logo assets like a badge, owner logo, tagline logo, and a custom pattern designed to give your identity personality, depth and recognition across different applications.
You'll receive a site kit of 3 must-have web logos for (1) site header (2) site favicon (3) site footer to help you promote your brand online.
Sized profile icons and banners for up to three social platforms so your brand appears consistent wherever your audience finds you.
*Post and Story designs available for an additional fee.
To help you launch, you’ll receive one set of print-ready business cards. Use Canva? Ask about making this done-for-you design a template for your whole team!
Choose up to three branded materials like, letterhead, stationery, a brochure, or a slide deck — designed and ready for use to ensure your brand is polished, recognizable, and consistent wherever it shows up.
31 Chic Interiors
Everyone should have their dream home no matter the size of their home or their budget.
evergreen
You were made to thrive.
We tailor each project to your needs, but a typical suite includes at least four logo types described below:
The wordmark logo is a text-only version of your brand name that anchors all the other variations.
The initials of your brand or a specially created icon is created for use in smaller spaces, where your brand name simply won't fit; like your favicon or social media accounts.
Pairing these first two concepts together in a lockup all it's own, we create your primary logo, often the first mark your audience sees and the most comprehensive in your visual identity.
If your primary logo is centered, your alternate lockup may be left or right aligned giving you more flexibility overall.
Depending on the brand, we may also create additional brand marks like a badge or lockups that include brand taglines, established date, or a founder name as a secondary logo to be used when the primary has already been seen.
Depending on your brand, we'll also create custom patterns for use as backgrounds to give your brand more personality.
Plus, with all the strategy we're doing for your site, translating these into your social media profile icons and custom banners is a snap.
If you’re looking for more branding collateral, like letterhead, packaging or signage these can be project +add-ons purchased for an additional fee. Just ask!
With the Starter Brand, you only 3 logos, 1 business card set, custom color palette, font system, and the brand guide. As you grow, you'll want to include additional brand assets to complete your brand identity.
If you want the additional logo types as separate files in your color palette, custom patterns, social media graphics, and brand messaging, upgrade to our Branding Suite and/or the Everthing Branded package.
Great question! When we talk about multiple logo types, we don’t mean competing logos that confuse your brand identity. Instead, they’re variations of the same brand designed to work in different places.
For example, a full logo may work best on a website header or brochure, while a simplified icon or monogram works better in smaller spaces like social media profiles, favicons, or mobile screens.
Well-known brands do this all the time. Coca-Cola, for example, uses its wordmark, the contour bottle, and other visual elements together as part of one recognizable identity. Each element plays a different role, but they all tell the same brand story.
A flexible logo system ensures your brand stays clear, recognizable, and consistent, no matter where it appears.
Great! We love taking existing logos and expanding them into a full branding suite to give you more than just one logo for use across different mediums and communications.
