State Tax Incentives: A Custom Wordpress Site
About the Client
Meet Chrissie Merrill
of State Tax Incentives
With more than a decade of expertise in entertainment tax credits, Chrissie launched State Tax Incentives, an Atlanta-based business working with large studios and production companies to save them money and ultimately make more possible.
SERVICES
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Merrill has placed more than $700 million in film tax credits in the U.S., resulting in over 100 films and thousands of jobs. She is a frequent panelist for industry finance programs and a film tax credit consultant to studio executives.
ABOUT THE Brand identity
Branding is more than just a logo — it’s a visual system that creates connection. The branded suite is a primary logo, secondary lockup, an icon, brand messaging and a color palette that makes the brand recognizable across multiple mediums whether that’s on social accounts, letterhead or a website. While I love working with established brands, more and more clients come to us looking for more than just their online home.
State Tax Incentives works with some of biggest names in the entertainment industry — Sony, Turner, Disney, Netflix to name a few. I wanted their brand to fit them but feel at home with the brands they work with. To accomplish this, I created an abstract custom icon using the first letters in their name, S-T-I, paired with a classic text treatment for a refined and competitive look.
Built on wordpress
StateTaxIncentives.com is a custom Wordpress website design hosted on WP Engine and built using Beaver Builder. If you’re building on wordpress, I HIGHLY recommend designing with Beaver Builder so that you don’t lose design flexibility, but your clients can actually use the site you’ve made for them. StateTaxIncentives.com is our branded site of up to 5 pages for all of State Tax Incentives main information.
The wordpress site opens with a strong purpose statement and film background to appeal to their target audience with a brand promise: Make More Possible. This section is followed up by another clear “what we do” statement beside an interactive map showing exactly where tax credits can be found. This is made possible by a plugin designed for hot spots, so ideal for a map like this or for, say, a real estate agent wanting to highlight areas of the a room. The color scheme and custom film strip element are carried throughout the internal pages for a cohesive, professional look. I also added a touch of parallax to give the site a bit more movement and make the mobile experience a bit more engaging.
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