The Village Church : Ancient Future
The Village Church at Vinings is an Atlanta based Anglican Congregation who had outgrown their branding. As they prepared to move into their first permanent building, they wanted a new look to better express the values they strive to live out. Their unique vision is to hold onto the ancient past while looking toward the redemptive future made possible in Jesus.
Their new brand is a classic type with a minimalist cross.
BRANDING
I don’t always recommend a re-brand. You want to build a relationship with your brand, so changing it really hinders your follower’s ability to recognize it and trust what you’re promoting whether that be a product they purchase, a service you provide or a lifestyle you want them to pursue.
My top reasons for a rebrand are when your values have changed, or you discover your reputation in the world is negative and needs a revamp. In the Village Church’s case, they felt a cartoon look of their branding betrayed their values. As they grew, this style started to feel too playful. Together, we came up with a look they’re proud to use.
